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After a long, and at the same time, entertaining and exciting process of changes, we are very proud to be able to present the new corporate image of the Florida Park Hotel. Our Hotel on the Coast of Barcelona, well deserved a new image that represented all its potential as what it is, a wonderful holiday Hotel in Santa Susanna.
When we began the renewal of the corporate image of the Florida Park Hotel, we had many open fronts to which we had to respond. From the logo itself, the web, social networks, to all the graphic design of posters, restaurant letters, etc. To focus on the website of the Hotel Florida, we had to think about what to highlight, how to define ourselves and what kind of image we wanted to project. For this, many doses of reflection and internal debate have been needed to build the foundations of this new corporate image that will differentiate us from the rest of the Hotels in Santa Susanna. The Hotel Florida Park is among the hotels on the seafront on the coast of Barcelona, so it was very important for us to show all the possibilities of the hotel along with its privileged environment. A vacation at the Florida Park hotel is much more than just a vacation in a Santa Susanna hotel, since its charm and magic are unique, derived in part from being one of the first hotels built in the area. The family atmosphere, the spa-relaxation area, the Mediterranean and international food, a decoration full of nuances and precious details, as well as an active and close animation, complete an unparalleled holiday offer at the Florida Park Hotel.
It was also necessary to mention on our new website the wonderful location of the Hotel Florida Park on the coast of Barcelona that allows you to enjoy all the privileges that the Destination of Barcelona offers to customers. This is thanks to the proximity of the city to the hotel, less than an hour by train, with the station near the Hotel Florida Park.
Moving on to a more purely aesthetic plane, the Hotel Florida Park wanted to give a Mediterranean touch to all its corporate image with an essence where the pink and light green tones that provide freshness and identification of the Hotel de Santa Susanna with the atmosphere of the summer seasons. Likewise, the logo has also been renewed with those tones starting from the original logo that only contained the green color. With the contribution of the pink tone, the logo appeals strongly to the name of the hotel, that Florida, derived from the word Flower, which is so well identified with the pink and green color of our new logo.
The entire graphic part has been designed with that fresh, natural and Mediterranean image that the Florida Park Hotel wants to project, a cozy hotel ideal for families next to the Mediterranean Sea.
We are very proud of the result since in some way, the new corporate image of the Hotel Florida Park, defines it perfectly and links it to a modern and current image as one of the best Family Hotels on the Coast of Barcelona.